Marketing and Professional Sales

Marketing Students

Contact Information

Dr. Monica Favia |
Sutliff Hall 360
Michelle Makar |
Sutliff Hall 365


Graduation Requirements


The Department of Marketing and Professional Sales offers:

  • B.S.B.A. with a Concentration in Marketing
  • B.S.B.A. with a Concentration in Marketing and Professional Sales
  • A minor in Marketing
  • A minor in Professional Sales

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. – American Marketing Association Definition of Marketing

Students who concentrate in Marketing typically are in careers like marketing research, advertising, promotions, marketing management, marketing specialists, marketing associate, social media and internet marketing or product managers.

Marketing students need to develop great interpersonal skills. Students in marketing will likely collaborate with others on projects and group assignments, and must be willing to work well with others in order to be successful, both as a student and in the future workplace. In addition, the marketing student will find him/herself frequently doing presentations and other projects that necessitate an ability to speak and speak well.

Student Group:

The Department sponsors a university chapter of The American Marketing Association. Marketing students are encouraged to join. Ask you advisor about joining. In addition the Department also recognizes outstanding marketing students through Alpha Mu Alpha, the marketing honors fraternity.

Planning a Visit?

Bloomsburg's open house programs include sessions with departments to meet and learn about program specifics from department representatives. If you're planning a visit on your own, you can arrange a personal meeting with a professor to ask questions and get detailed information about our program and the Zeigler College of Business. Contact our department to schedule an appointment.