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Bloomsburg University’s brand identity/personality is the character of our brand defined in active terms. These attributes are essential aspects of BU’s identity and guide the tone/voice of BU’s communications. Brand attributes communicate the ways in which we achieve what we promise.
BU's branding supporting statements:
- BU is focused on development of the whole student
- Strong commitment to access
- Commitment to career preparation and providing students with relevant, real-life work and mentoring experiences
- Personalized and caring learning environment
- Emphasis on teaching and learning
- Integration of co-curricular and collaborative learning experiences in and out of the classroom
- Quality education at an affordable price
- Opportunity for undergraduate research with faculty mentors
Bloomsburg University students and faculty produce positive change through scholarly research and an increased emphasis on co-curricular learning experiences and civic engagement and responsibility.